MEMOMA Visual Identity System
June, 2011
Description
If every sound/image carries a wrap of known and used feelings and that predispose the recipient to boredom despite the best efforts of every innovation, a break in this restricted circle of pure images managed to conquer the infinite variety of creation.
Fields
Branding, Design
- MEMOMA: Visual identity system.THIS LAND IS OUR LAND. We shall exist as we fracture the structure of nature. One stagnation in the obligated rupture by contradictions. Devastating bells... very low sounds.- SILENCE. bpppppppppp- THE NOISE.
(Date I. Noise is a disturbance experienced by the signal in the comunication process).- WRECK EVERY MIRRORS.(Date II. A mirror is an object that reflects light or sound in a way that preserves much of its original quality prior to its contact with the mirror).- WISHING STRONGLY THAT THEY ARE NOT ABLE TO REMEMBER.(Date C. An image is a visual representation which shows the visual appearance of an object also real or imaginary.CONTEMPLATION. SUPOSITION. THOUGHT. -Reinterpretation-Tenemos: ⎣ I ⎦ + ⎣ R ⎦ / P = RI, es decir, Imagen mas Ruido entre Pensamiento. -Reinterpretación-If every sound/image carries a wrap of known and used feelings and that predispose the recipient to boredom despite the best efforts of every innovation, a break in this restricted circle of pure images managed to conquer the infinite variety of creation.See example: Visual identity system. 
- F I, II & III. Inspiration.
- F IV & V. Sketch Process. These are some of the sketches that explain the way we follow to develop the logotype. The diagonals of the -M- letter and the horizontal lines of the -E-, -O- and -A- was our starting point to set the logo. On the way, concepts like noise, interference and some more was added, until the logo was completed.
- F VI. Configuration of the logotype from the diagonals above, attaching concepts like noise, dynamics and TV interference.
- F VII. Logotype settings, guidelines/baselines and space protection.
- F VIII. Color system. Uses of color in print and on-line format.
- F IX. MEMOMA Logotype.
- F X. Color variations / Four different formats. Main, secondary and Black & White version.
- F XI. Type selection of on-line and print format / Three different uses whithin the Brand system: Sentence, headers/fields, body text.
- F XII - XXII. Print process and stationery: business cards, letterhead, envelope, CD/DVD and CD/DVD box.We thank Arturo Negrete of Color 75° for the quality, interest and support that he showed.
L. Color 75º
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Primer single del álbum "Amor desde el Infierno" de Héctor Guerra. A la venta en primavera 2012.Directing, Editing2012 -
Cherán es un pueblo indígena ubicado al noreste de la meseta Purépecha, en el estado de Michoacán. Con menos de 13,000 habitantes y por iniciativa de las mujeres, se han levantado contra el crimen organizado y la tala clandestina, que desde el 2008 há devastado el bosque de 27,000 hectáreas a tan solo 7,000. Atrincherados desde el pasado 15 de abril, la gente de Cherán destierra al Gobierno y Policía local por corruptelas y apatía ante la problemática, sustituyendo a éstos por una Comisión General que "autogobierna" y una ronda comunitaria que "autoprotege". Los voluntarios de ambas Fuerzas Comunales tienen un periodo rotatorio. "Vecino con vecino, cuadra con cuadra".
Cherán is an indigenous village located northeast of the Purepecha plateau in the state of Michoacan. With less than 13,000 habitants, it started with the women's initiative, they have risen up against organized crime and illegal logging, which has devastated a 27,000 hectares forest to 7,000 since 2008. Entrenched up since April 15th, the people of Cheran dismisses the government and local police for corruption and apathy towards the problem, replacing them by a Self-Ruling Committee that "self-governing" and a Community Round that "protects itself". Volunteers from both communal forces have a rotational period. "Neighbor with neighbor, block with block".Directing, Documentary, Music2011 -
This is our Demo Reel 2011, enjoy it and thank you for your interest.Motion Graphics, Art Direction, Animation2010 | 2011 -
Coming soon in Mexico, we can enjoy a new fast food franchise entirely dedicated to french fries in all varieties and with unlimited toppings.
For the development of this project we used fresh and simple elements and characters to integrate each of these into one or more modules to generate textures (which are included in the envelope, napkins, menus, gifts, etc.). Also we are very interested in having a limited color range, to generate a direct and friendly message to the consumer.
I hope you enjoy it and do not forget to visit -Frets-.Branding, Character Design, IllustrationJanuary 2010 -
This illustration is part of a four posters series designed to promote -Procesos y Formas- an illustration, sketching and digital drawing workshop given by our friend and great illustrator Choper Nawers at Color 75 grados, Mexico City.Illustration, Magic2011 -
These are some projects developed by the staff of MEMOMA for 2 years in the fields of Character Design, Illustration, Custom Lettering, Animation and Still Design.
We hope you enjoy it!Character Design, Illustration, Motion Graphics2011 -
We shall exist as we fracture the structure of nature. One stagnation in the obligated rupture by contradictions. Devastating bells... very low sounds.Motion Graphics, Video Arts, Visual EffectsJuly, 2011 -
A very impressive piece that immortalize and shows the 100 most important moments in the history of Badalona city. A timeline reflected on a 100m. long and 1.5m. high canvas.Illustration, Digital ArtNovember, 2010 -
Experimental sonorous video to large format.
Sometimes the whole box is not enough to disappear with matches the shadows of what lies lost. - Cold cold abyss -. A lighthouse.
Let yourself be overcome.Motion Graphics, Video ArtsJuly, 2011 -
-Buen Fin- Campaña de lanzamiento / Spot 30"Motion Graphics, Animation2011
