Character Design & Illustration
2011
Description
These are some projects developed by the staff of MEMOMA for 2 years in the fields of Character Design, Illustration, Custom Lettering, Animation and Still Design.
We hope you enjoy it!
We hope you enjoy it!
Fields
Character Design, Illustration, Motion Graphics
- Character Design, Illustration, Lettering & Animation.
D. These are some projects developed by the staff of MEMOMA for 2 years in the fields of Character Design, Illustration, Custom Lettering, Animation and Still Design. During this time, at different stages, we've collaborated with friends like MVS Television, Index 34, Kanik, Cru de Ladies, Draft FBC, Choper Nawers and Alejandro Magallanes to name a few.The fun, commitment and passion we feel for this hasn't stopped and we've recognized by brands like MTV3, BEAT, Banamex, Elektra, Papa Bill's, Hola Smoothie, Alpura, Banorte, Dilo Mirón, Fundación Televisa, Q Magazine, Bubalo, Toyota, Atomix Magazine, Sección Amarilla, Museo de las Constituciones, etc. to work hand in hand.We hope you enjoy it!MEMOMA STAFF.Cory MatthewsManuel HidalgoJuan ArriagadaOctavio de la CruzEnrique BallesterosDaniel PiñaHector Hernandez - MUSEO DE LAS CONSTITUCIONES.YEAR. 2011- 201?.CLIENT. Museo de las Constituciones.ART DIRECTION & CONTENTS. Alejandro Magallanes & MEMOMA.CHARACTER DESIGN, 3D MODELING & MOTION GRAPHICS. MEMOMA (The remaining animations will be developed by several friends and colleagues, at the time will be published and credited.DESCRIPTION. This project is still in progress, but we decided to show you the first animation of a series of 12 that we have worked with the Museo de las Contituciones. The entire project will be presented soon.This first piece is called "Sovereignty" and is intended to all Mexican citizens know our rights and obligations stipulated in our Constitution in a playful and funny way.
We have developed the art based on the figure of the "gourd" and the ornamentation of mexican crafts. 

- F I & II. Different types of gourds and mexican crafts wich have inspired us.



- F III & IV. Sketches.A. Concept Art.

- F V. We design a color system planning to develop 12 animation. The colors have been taken from de mexican crafts as well as the color spectrum to be child-friendly.











- A VI - XVI. Characters and backgrounds.



- F XVII - XIX. Stills.
- F XX. -Sovereignty-
- HOLA SMOOTHIE.
YEAR. 2011.CLIENT. Hola Smoothie.ART DIRECTION. MEMOMA.CHARACTER DESIGN. Manuel Hidalgo & Daniel Piña.MOTION GRAPHICS. Daniel Piña.DESCRIPTION. A small promo for Hello Smoothie juices. This promo promotes healthy and sport among children in a funny and easy way. 
- F I. Color Palette.


- F II & III. Characters.




- F IV - VII. Motion & Branding stills.
- F VIII. Hello Smoothie Promo.
- BEAT.YEAR. 2010.CLIENT. BEAT (Caribe Cooler).AGENCY. TheMaestros.DIRECTOR. Rogelio Sikander.MOTION GRAPHICS & 3D MODELING. Cru de Ladies.NEON TYPEFACE & LIGHTS. Hector Hernandez.







- F I - VII. Neon typeface & Lights background for branding.
- VIDEO PREMIER OF THE WEEK.YEAR. 2010.CLIENT. MTV3 / Toyota.MOTION GRAPHICS & 3D MODELING. Cru de Ladies.MUSIC. Paolo Palazzo.CUSTOM LETTERING. Hector Hernandez.


- F I & II. Futura Custom "Video Premier of the Week" & Still Branding.
- F III. Video Premier of the Week promo.
- SECCIÓN AMARILLA.YEAR. 2011CLIENTE. Sección Amarilla.ART DIRECTION. MEMOMACHARACTER DESING. Daniel Piña, Cory Matthews & Hector Hernandez


- F I. Characters.A. Sketches.




- F II - V. Stills.
- BÉCALOS.YEAR. 2010CLIENT. Fundación Televisa.ART DIRECTION & MOTION GRAPHICS. Cru de Ladies.CHARACTER DESIGN. Hector HernandezDESCRIPTION. Bécalos Foundation every year are campaigning for scholarships for underprivileged children, and last year under direction of Cru de Ladies, we designed these characters.




- F I - IV. Some characters and a still.
- HERENCIA MEXICANA / DILO MIRÓN.YEAR. 2010 - 2011.CLIENT. Banamex / ExcelsiorAGENCY. Kanik.DESCRIPTION. In 2010-2011 we collaborate with the agency Kanik in two different projects: The first was Banamex " Herencia Mexicana" (a kind of on-line lottery) and the second was Dilo Miron (a supplement of the newspaper Excelsior). The following illustrations are the result of that work.DESIGNER. Hector Hernandez.





- F I - V. On-line lottery and playcards.




- F VI - IX. illustrations for the article "the secrets oscars".




- F. X - XIII. Illustration for the Super Bowl.
- THE BILL & THE GOLD.YEAR. 2010.AGENCY. Index 34.DESCRIPTION. This is a pitch we set forth at part of the design studio Index 34. It's a campaign where you find the clues and win prizes and discounts on your food through the compass, something like this.DESIGNER. Hector Hernandez.

- FELICES FIESTAS.YEAR. 2009.COMPANY. MVS Television.DESCRIPTION. A little promo for Holidays.DESIGNER. Daniel Piña.


- SUEÑOS.YEAR. 2010.CLIENT. Banco AztecaAGENCY. --PRODUCTION. MEMOMA.




- THANK YOU!
